How Don Ressler has thrived in the E-Commerce Field

Don Ressler is recognized as a leading entrepreneur who has established a couple of successful startups, which include Intelligent Beauty and its branches. The first enterprise that he founded was known as FitnessHeaven.com, and Intermix Media acquired it in 2001. Ressler then worked together with Adam Goldenberg to establish Alena Media. Goldenberg was 19 years old at that time and was the COO of Intermix. Their performance advertising and e-commerce venture made hundreds of million, and it was the primary income earner for Intermix on apparelnews.net. In 2005, Intermix was acquired by the News Corp, which is a top media conglomerate. The company later ignored it, and its profits reduced significantly.

The two entrepreneurs believed that they had sufficient skills in the online performance advertising field, and therefore, they decided to establish a business that they could execute independently. They worked with their former Alena Media staff, and after two weeks, they founded Brand Ideas. The firm was later renamed Intelligent Beauty. According to perezhilton.com, the enterprise was a direct-to-consumer brand. It established a subsidiary that was known as DERMSTORE, and it was dedicated to online retail of cosmetics and skincare products. Two years later Intermix developed SENSA, which majored in weight loss. Its CEO was Brett Brewer, and Dr. Alan Hirsch dealt with the development of its products. The two subsidiaries are highly profitable. In 2008, Intelligence beauty was offered a funding of about $43 million by Technology Crossover Ventures.

Read more: JustFab raises $85M at what sources say is a $1B valuation

Intelligence Beauty then established JustFab in 2010 by Don Ressler and Adam Goldenberg. The firm is an e-commerce fashion retailer that offers subscription services to its clients. Matrix Partners funded JustFab in 2011 by providing it with $33 million. The enterprise grew rapidly and gained over 4 million subscribers by December. In April 2012, it announced that it had more than six million members. The company received a total funding of $76 million from Intelligent Beauty, Matrix Partners, Rho Ventures, and Crossover Ventures.

JustFab later started FabKids, which offered children’s fashion. In Many 2013, it acquired a thriving European e-commerce business that is known as The Fab Shoes. The enterprise assisted in gaining over 3 million subscribers from the UK, Germany, France, and Spain. JustFab secured a series C funding of $40 million in October 2013 and used it in establishing Fabletics. The company worked with Kate Hudson in building the business. It also acquired a top rival that was known as ShoeDazzle. JustFab got an additional fund of $85 million in 2014, and this brought its total invest to $250 million.

Learn more about Don Ressler: https://eyepain.org/index.php/2016/12/19/don-ressler-is-part-of-the-incredible-success-of-justfab-and-fabletics/

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