Domestic beer and mass markets have promoted beer for years. There are so many beer Empires. The times are changing now with micro brewery’s. Massive beer companies are slowly losing ground to these micro brewery’s. People want change. They like to try new things.
Canadian Eli Gershovitch is an entrepreneur, lawyer,Pilot, and fine beer crafstman. Eli graduated from the University of Toronto with a law degree. After completing school, he travelled to Europe where he got his first taste of Belgian beer. There were so many variety of to choose from ranging from a pale Ale to a deep dark red lager. Read more about his craft beers at The Bro Talk.
This was the moment when Eli got inspired and knew that this was his path to achieve something great!
Sure these Microbrewries don’t have the funding to make stellar commercials like the Budweiser commercials during the Super bowl games. But micro brewery’s don’t need that. They start very local by word of mouth and then explode into the next BIG thing.
When Eli returned to Vancouver, he opened up a successful law practice and he began researching the craft brewery business. He was on his way to becoming a top brew master.
However, It wasn’t all smooth sailing for Eli. He couldn’t get a liquor license from the strict laws in Canada. There were many problem about regulations in Canada and the landmark spot that he chose to begin his micro brewing journey. Read more about Eli Gershkovitch at crunchbase.com.
Without a liquor license, how can you run and sell beer?
Eli, as a practicing lawyer helped other clients to get their liquor license and he found ways to get the licensing to work for him. The problem was that the licensing board denied the application for the right to serve alcohol and did recognize his location as a residential neighborhood.
Together with the local people in the town they rallied and lobbied to get the bill passed and Eli was finally opened for business!
Steamworks Brewery is now open!
What amazing selections there are. So are so many selections. There is Jasmine IPA, golden in color and pours out white with a hint of Jasmine flowery tones.
Heroica Red Ale This robust red ale has citrus and pine note and is one of the award winning beers that Eli has crafted.
Steamworks quickly became a global favorite for fine crafted beers.
Eli followed his passion in the libation arts and together with his law degree made success happen.