The Innovation 50 recognizes top tech PR and digital communications individuals and firms that are re-shaping the public relations sector through innovative social media and in-house PR agency practices with the use of today’s technology. And without surprise, Darius Fisher, President and co-founder of Status Labs has made that list. Status Labs is an online reputation and PR management firm that aggressively goes after negative on-line information and wipe it clean. They are also experts at using multiple avenues to give a fresh look to any company or public figure that has been tarnished by bad reviews, negative publicity, inappropriate images, or in the case of the average Joe – personal data floating in digital space that may be a source for identity theft.
Status Lab’s expertise in offering their clients effective digital marketing and PR strategies that result in increased sales has likewise grow their business to over 30 employees handling more than 1,500 clients in thirty-five countries. Sometimes referred to as “The Fixer”, Mr. Fisher has offered advice to executives that may not view the importance of navigating the digital world, both personally and professionally, with a proactive view. Many of Darius Fisher’s clients, in hindsight, could have avoided many of the problems that come up when they don’t audit and monitor their web presence, and more importantly set up a strategic digital framework that protects and boosts their business efforts.
For instance, Mr. Fisher gives the example of an executive who goes through a messy divorce. The bad press of the divorce fills the void that is present because of his lack of a positive digital presence. What ways could this businessman have proactively established a positive online profile that ranks high on Google search and would have negated the messy divorce press? Well, Status Labs can make sure a dynamic personal website, press releases about professional achievements and content-rich social media profiles would all work together to maintain a positive on-line presence.
Recently, Darius Fisher spoke at Impact15 – the online marketing industry’s convention held in Las Vegas, Nevada. Mr. Fisher shared SEO, public relations and content development best practices. He also shared how to us an online reputation management service before, during and after a crisis. Information such as this, in a world where your online reviews and social media comments can drive sales up or down in a short period of time, can be of extreme value in increasing your sales revenue in the new year.