Eli Gershkovitch deals with Craft beers after seeing how much they were loved. Craft beers in Canada are popular, and this is because they are much loved. Canadians love beer as their alcoholic drink more than any other drinks. Craft beers, however, are the most popular and this is evident from the consumption and sales. The sales are always high even when the sales for beer are somehow dropping. Since 1995 the sales for beer have been stagnant while the sales of craft beers are doubling and rising. The sales show that craft beers are more consumed than the regular beers.
Craft breweries were always known as micro breweries, but currently, some of the craft breweries are not small anymore. There are different craft beers to choose from each with their taste. Red Racer Pale Ale is one of them; the beer is bitter than the regular pale beers. The reason being they have extra hops that keep the beer fresh. Another type is the Weissbier which is made from wheat, giving it a flat and light taste. Nutcracker Porter is a cinnamon-spiced beer which is sweet and less hoppy. Brasserie McAusian Brewery makes beers which resemble coffee in color, and this is because they use unmalted roasted barley.
Hopfenstark brews highly carbonated beers to allow preservation. The beers can have clove or citrus aromas. Unibroue is also a brewery that makes beer with a floral bouquet, and the brew has won many medals and awards than any other beer in Canada. Another type is the Meade made by Applewood. The beer is less bitter and malts flavor. There are other types of beers like the Orange Weiss, Holy Smoke Scotch Ale, Pilsner, Traditional Ale and much more (Calgary Herald). All the craft beers are distinct when it comes to the taste and sometimes the color.
Eli Gershkovitch is the founder and CEO of Steamworks Group of companies. Eli graduated from Law school then he took a break doing art classes because he had not settled into any career route. On a trip he got to taste the Belgian beer and the taste was impressive but he thought the beer wasn’t produced enough. The idea of making the craft beers came from that one moment. Eli is now successful at what he does, but he still uses his Law education.