Norman Pattiz Makes an Announcement

PodcastOne released its findings from its research of pre- and post-campaign brand lift this February. The study took place late last year for podcast advisers and was the first of its kind. Multiple well known brands spanning a number of various product and service categories participated in the comprehensive studies.

 

PodcastOne founder Norman Pattiz and Tom Webster, VP of Strategy for Edison Research were eager to announce the results as they prove the positive impact of podcast advertising on brand recall. The results show a significant rise in tendency to purchase, as well as, product awareness.

 

Edison Research did PodcastOne a favor and conducted three studies in conjunction with PodcastOne’s research in the last half of 2016. Some of the brands were nationally recognized and some weren’t. Regardless of the brands’ recognition Edison’s research showed the same findings.

 

PodcastOne reports that there was a 7% incline of listeners mentioning a specific grocery brand post-campaign. Another key finding from the studies was the fact that product awareness pertaining to financial services products was up close to 50%.

 

According to PodcastOne Founder and Executive Chairman Norman Pattiz the goal of the studies was to show the potential impact the podcast format could have on brand advertising. Both believe that podcast formats will soon surpass traditional advertising formats.

 

About Norman J. Pattiz

 

Norman J. Pattiz is most known today as the Founder and Executive Chairman of PodcastOne. He also served as CEO until 2016. In 1974 he founded legendary Broadcast company Westwood One. With Pattiz at the helm it became the largest provider of news, sports, entertainment, talk and traffic programming in the nation.

 

In 2009, Pattiz was inducted into the National Radio Hall of Fame and received the Giants of Broadcasting Award from the Library of American Broadcasting. He currently resides in Beverly Hills with his longtime wife.

 

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Ski Slang: Don’t get your Yard Sale confused with your Champagne

With all sports their is slang that can confuse the average person not apart of the sport. With ski slang their can be definite confusion because they slang usage is everyday terms. The article from Powder Mag titled “Powder 8s: Ski Slang with Double Meanings” divulges into some of the most popular slang you can find on the slopes. From descriptions of the type of snow on the slope i.e. chowder or that one skier that shows off a bit too much, a hot dog. While the top eight words are posted for your viewing pleasure it is noted that skiers have their own culture and language that is distinctive and goes beyond these terms.
While ski culture is exclusive and sacred, CEO of Squaw Valley, a ski resort company, Andy Wirth’s mission is to expand this familial culture for more to enjoy. Andy Wirth has been apart of the ski resort business for over 20 years and has always enjoyed the connection between his guests and the slopes. Recently this connection has expanded into the merger of Squaw Valley and Alpine Meadows Ski Resort with the goal of allowing visitors to have the option of going between resorts without any additional cost. With this merger continues Wirth’s goal of creating a community environment around the Squaw Valley Ski Resort as the go to destination for a vacation.