PodcastOne released its findings from its research of pre- and post-campaign brand lift this February. The study took place late last year for podcast advisers and was the first of its kind. Multiple well known brands spanning a number of various product and service categories participated in the comprehensive studies.
PodcastOne founder Norman Pattiz and Tom Webster, VP of Strategy for Edison Research were eager to announce the results as they prove the positive impact of podcast advertising on brand recall. The results show a significant rise in tendency to purchase, as well as, product awareness.
Edison Research did PodcastOne a favor and conducted three studies in conjunction with PodcastOne’s research in the last half of 2016. Some of the brands were nationally recognized and some weren’t. Regardless of the brands’ recognition Edison’s research showed the same findings.
PodcastOne reports that there was a 7% incline of listeners mentioning a specific grocery brand post-campaign. Another key finding from the studies was the fact that product awareness pertaining to financial services products was up close to 50%.
According to PodcastOne Founder and Executive Chairman Norman Pattiz the goal of the studies was to show the potential impact the podcast format could have on brand advertising. Both believe that podcast formats will soon surpass traditional advertising formats.
About Norman J. Pattiz
Norman J. Pattiz is most known today as the Founder and Executive Chairman of PodcastOne. He also served as CEO until 2016. In 1974 he founded legendary Broadcast company Westwood One. With Pattiz at the helm it became the largest provider of news, sports, entertainment, talk and traffic programming in the nation.
In 2009, Pattiz was inducted into the National Radio Hall of Fame and received the Giants of Broadcasting Award from the Library of American Broadcasting. He currently resides in Beverly Hills with his longtime wife.
For more information click here.