PodcastOne released its findings from its research of pre- and post-campaign brand lift this February. The study took place late last year for podcast advisers and was the first of its kind. Multiple well known brands spanning a number of various product and service categories participated in the comprehensive studies.
PodcastOne founder Norman Pattiz and Tom Webster, VP of Strategy for Edison Research were eager to announce the results as they prove the positive impact of podcast advertising on brand recall. The results show a significant rise in tendency to purchase, as well as, product awareness.
Edison Research did PodcastOne a favor and conducted three studies in conjunction with PodcastOne’s research in the last half of 2016. Some of the brands were nationally recognized and some weren’t. Regardless of the brands’ recognition Edison’s research showed the same findings.
PodcastOne reports that there was a 7% incline of listeners mentioning a specific grocery brand post-campaign. Another key finding from the studies was the fact that product awareness pertaining to financial services products was up close to 50%.
According to PodcastOne Founder and Executive Chairman Norman Pattiz the goal of the studies was to show the potential impact the podcast format could have on brand advertising. Both believe that podcast formats will soon surpass traditional advertising formats.
About Norman J. Pattiz
Norman J. Pattiz is most known today as the Founder and Executive Chairman of PodcastOne. He also served as CEO until 2016. In 1974 he founded legendary Broadcast company Westwood One. With Pattiz at the helm it became the largest provider of news, sports, entertainment, talk and traffic programming in the nation.
In 2009, Pattiz was inducted into the National Radio Hall of Fame and received the Giants of Broadcasting Award from the Library of American Broadcasting. He currently resides in Beverly Hills with his longtime wife.
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Have you ever heard of a person named Sam Boraie from New Brunswick? He is an amazing and persistent real estate businessman and philanthropist and Vice President of Boraie Development. The whole purpose of Boraie Development is to offer services with a concentration in real estate development, property management, sales and marketing.
In an article on WSJ, Sam and Boraie Development have implemented many exclusive residential projects in New Brunswick. Sam’s first project was his old and rusted eight-floor building on Albany Street. He renovated the entire building making it look luxurious and people started to notice his magnificent building. People knew that there was going to be a huge change in New Brunswick. Sam realized for a town to grow, it needed some top-notch residential units, and so he started constructing and renovating many residential buildings in the New Brunswick area.
One of his projects is the New York City style One Street condominium building. This amazing building has twenty-five stories, 121 residential units, 40,000 square-feet of office space, a 400-space car garage, and around 10,000 square feet of retail. It was completed in 2007 and it sold out in less than two months. His latest project is a deluxe luxury glamorous residential building on Somerset Street which will be ready for tenants to live there and be astonished by the building itself. Sam Boraie will not stop until he makes New Brunswick the very best city with the greatest residential and office buildings.
Besides putting real estate in New Brunswick, Sam is on the advisory board for non-profit Elijah’s Promise. Sam joined the advisory board because he believes in making a change in the community. Mainly provide delicious food to people in the community and surrounding areas. They believe food can be a tool that can spark a change in the community. Elijah’s Promise will do what it takes to bring an end to hunger, as well as providing education and job training so that people in the community can live a better life. Education and job training is very important and it is what makes a person become successful and Elijah’s Promise is determined thrive in that aspect.
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See more: https://www.bloomberg.com/profiles/companies/0601263D:US-boraie-development-llc
The fashion and technology industry has undergone major changes. According to Chris Burch, technology has become more fashionable over the years. A review of the past and the present culture should give one insight into future trends in fashion and technology. At the present day, consumer goods indicate that technology is growing and becoming popular. The popularity of products lies in what people think is fashionable.
In the fashion industry, many designers concentrate on delivering appealing products through the use of technology. The technology employs high stands of functionality and innovation. Chris Burch wrote an article expounding the relationship between fashion and technology. He stated that technology is like an experimentation or playground. People that dig deeper always find endless possibilities.
Looking to the future, we find advancements in technology that are set to protect us. Most of these advancements are already in use today. Take for example the Airbag for Cyclists. The protective gear is a fashionable equipment worn around the neck. It has a protective function of safeguarding the head and neck in case of an impact. Firefighters have benefited too from Frontline technological gloves. The gloves have assisted them to pass critical information to their partners.
Christopher Burch has used his eye to discern services and products that are likely to be available in future. He started and invested in different business areas. Today Burch owns the Burch Creative Capital brand. The company avails its services to other international brands in the world. The company has collaborated with TV shows to bring the most relevant technology videos. Burch has been noted to state that it is not technology always that helps fashion. Technology too does benefit in the fashion world. One example is the case of the Google Glass. At the start, the device received stigma and many people disliked the product. However, once it became a fashionable trend, many people went to purchase it.
About Chris Burch
Chris Burch is an investor, entrepreneur, CEO, and founder of the Burch Creative Capital. He can traverse through several industries. He has worked with many companies that are highly successful today.
Mr. Burch started his business ventures as an undergraduate at Ithaca College. He and his brother founded Eagle Eye Apparel Company and sold it for about $150 million years later. From that time, he has never looked back as far as technology in any industry is concerned. He has built an industry in real estate and fashion that borrow a lot from technology.
Sanjay Shah is the proud owner of Solo Capital, a unique investment firm that provides excellent and unique advice to each and every client of the firm. The headquarters of this international firm is located in London and was officially founded in 2011, three years after the 2008 financial crisis. Though Sanjay Shah Denmark has always wanted to help people, his initial method of helping people was through becoming a doctor. Though he started out in medical school, Sanjay Shah realized that his true passion was in a more analytical field. Up until the 2008 financial crisis, Mr. Shah was learning from the best as to how to speculate for the the best financial investment options. After 2008, when Mr. Shah lost his job, Sanjay Shah proved his passion for finance to be strong when he built his own firm that encouraged transparency and integrity.
As a well respected member in the finance industry, Sanjay Shah has donated much of his fortune to other causes and has even created an organization of his own that is close to his heart. This organization is known as Autism Rocks and was created when he found out that his son was autistic. This knowledge encouraged him to start a foundation that would raise money in order to continue the research of autism. Though Mr. Shah wants to raise as much money as possible, his intention is not to cure autism. His only intention with research is to understand what this development disorder does to the brain.
The goal of Sanjay Shah and his family is to help other parents and other educators understand how to best communicate with those who have been diagnosed with autism. Autism Rocks was officially founded in 2014 and was founded as a way to bring his family even closer together than ever through their love for music. Sanjay Shah has hosted many events based in London that has showcased a variety of international celebrities.
As of 2014, Sanjay Shah has contributed generous amounts to this endeavor of researching autism. Though autism is a development disorder, it is actually quite common among children. Autism is even a common diagnosis among boys. As a father of a diagnosed autistic child, Sanjay Shah wants to ensure that he is doing all that he can to create a strong bond between him and his son. Autism Rocks is here to stay as it hopes to help millions.
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