José Henrique Borghi Strategies For Advertising Excellence

Each advertising professional brings unique skills, experience and perspective to their agency; but then there are those who excel in the industry. As an a standout, José Henrique Borghi, owner of the Brazilian advertising agency, Mullen Lowe, is considered among the finest in the field. One of the reasons, Mullen Lowe Brasil receives a great deal of well-deserved recognition is that Borghi is consistently pushing the limits. He designed the campaign, Mammals of Parmalat, which featured children dressed as stuffed animals singing. The campaign was a big success and it is still talked about today.

José Henrique Borghi started out by paying attention to details. His interest in the industry was spurred by his sister. She decided to provide him with a career boost early on by taking him to see various advertising displayed theater. From that point on, Borghi was certain that advertising was the best possible career for him. He went on to earn a degree in advertising from the PUC Campinas to learn more: click here.

After graduation his first job was with the Standart Ogilvy agency. It was soon very obvious to those around him that José Henrique Borghi had an affinity for the advertising business. After a few stints with other agencies, he opened his own with partner, Erh Ray. The identity of that smaller agency, received attention for well planned campaigns and out of that growth came a natural merger, which ended up becoming, Borghi Lowe. From there, the performance advertising agency called for an even larger collaboration, José Henrique Borghi joined Lowe & Partners with the Mullen Group, to create Mullen Lowe.

José Henrique Borghi love for advertising as a medium teaches us that excellence deserves attention. His abilities and knowledge of the advertising industry lead to success. He was able to build a larger platform through the careful execution of well thought campaigns.