The World Leading Brazilian Entrepreneur; Alexandre Gama

Alexandre Gama has been recognised as the world’s top leaders in professional entrepreneurship. Being the first Brazilian to lead a global network of agencies, he has achieved a record of awards mainly as the top recognized leading entrepreneur. Gama was the Founder, CEO and CCO of NEOGAMA in 1999. He eventually left the BBH Network in 2016 that previously formed a partnership in 2002 to solely focus the agency in Brazil.

Gama’s work has been recognised among his competitors. In 2006, he was elected “Agency Director of the Year” by the Propaganda Professionals Association (APP) at the 10th Professional Contribution Award. In addition, Gama has also won the Caboré Award as the “Entrepreneur of the Year in the Communications Industry”. Gama has been continuously striving for a higher achievement, leading him to a more elegant form of success. During his young adult years, Gama’s advertising career began in 1982 as a creative and copyrighter. He received plenty of praises and was the most awarded copywriter of his generation in Brazil. His first success lead to him to more opportunites, now invited to be a member of the Global Creative Board, a committee responsible in creating innovation and creative strategy.


José Henrique Borghi Strategies For Advertising Excellence

Each advertising professional brings unique skills, experience and perspective to their agency; but then there are those who excel in the industry. As an a standout, José Henrique Borghi, owner of the Brazilian advertising agency, Mullen Lowe, is considered among the finest in the field. One of the reasons, Mullen Lowe Brasil receives a great deal of well-deserved recognition is that Borghi is consistently pushing the limits. He designed the campaign, Mammals of Parmalat, which featured children dressed as stuffed animals singing. The campaign was a big success and it is still talked about today.

José Henrique Borghi started out by paying attention to details. His interest in the industry was spurred by his sister. She decided to provide him with a career boost early on by taking him to see various advertising displayed theater. From that point on, Borghi was certain that advertising was the best possible career for him. He went on to earn a degree in advertising from the PUC Campinas to learn more: click here.

After graduation his first job was with the Standart Ogilvy agency. It was soon very obvious to those around him that José Henrique Borghi had an affinity for the advertising business. After a few stints with other agencies, he opened his own with partner, Erh Ray. The identity of that smaller agency, received attention for well planned campaigns and out of that growth came a natural merger, which ended up becoming, Borghi Lowe. From there, the performance advertising agency called for an even larger collaboration, José Henrique Borghi joined Lowe & Partners with the Mullen Group, to create Mullen Lowe.

José Henrique Borghi love for advertising as a medium teaches us that excellence deserves attention. His abilities and knowledge of the advertising industry lead to success. He was able to build a larger platform through the careful execution of well thought campaigns.