Burritos & Clarity
October 2nd, 2008
Typography is not my strong suite but every once in a while I see type that really stands out for me. I found myself really liking the menu board at Chipotle today. The signs are very simple, reflecting the relatively few choices on the menu. Although I had not been to a Chipotle before, I was able navigate menu and order my food without the usual anxiety that comes with navigating a new menu. With all the confusing information I face on a daily basis this menu stood out as a welcome relief. It made me wonder what the world would look like if extreme clarity became fashionable.
October 10th, 2008 at 12:25 am
Yes! Chipotle’s menu is great. Modular, simple, only a few decisions to make, and the decisions are the same no matter what you order (format, protein, salsa spiciness, etc.). And it’s presented clearly, which I also appreciate.
April 21st, 2010 at 5:29 pm
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